Since Applaws was founded…

we have never settled for good enough

We are committed to taking the bigger picture view and doing the right thing. It’s why the ethical sourcing of our ingredients is something we’ll never compromise on.


We only use fish species from
sustainable sources.
Even inclusions like pumpkin,
coconut oil or goji berry are
chosen to provide natural sources
of vitamins, fats and minerals
to support your pets wellbeing.

We go above and beyond industry standards

to create a positive impact in the world.

We take great care selecting both the ingredients and the companies we work with. Our Global Sourcing Principles set out world-leading ethical standards for suppliers partnering with us.