MPM works only with approved suppliers who meet strict standards for responsible fishing, farming, and social compliance. This includes:
Read our Environmental Statement here.
All our products are produced to BRC Human Food standards, are 100% natural and the meat that we use in our Applaws complementary range meets the approval of FEDIAF regulations. This approval also includes all Nutritional Values found within all our products.
Our recipes are made to help keep healthy cats healthy, and they are formulated to meet AAFCO nutritional standards for adult cat maintenance.
We’ve crafted our kibble to make sure it’s nutritionally complete and balanced – and of course, delicious! We regularly test our food to make sure it meets all the legal requirements of a complete and balanced food for your cat.
We’re proud to say that 90% of our range can be recycled. This includes all our tins, outer boxes and cardboard sleeves. But of course, we’re not stopping there. We’re constantly on the lookout for more planet-friendly packaging solutions and have pledged to become a 100% recyclable brand by 2025. Read our Annual Impact Report here to find out more.
Don’t worry – all your cat’s favourite Applaws recipes are still available. Applaws Vitality is simply a new addition to our range, created to excite your cat’s appetite and fuel their sense of adventure.
The Vitality range features tasty paté in broth recipes, made with natural ingredients and enhanced with essential vitamins and minerals to provide a complete and balanced, grain-free meal. There’s also a complete and balanced dry food option, giving you even more ways to support your cat’s overall health and wellbeing – with a focus on high-quality protein and natural nutrition.
Crafted with a variety of delicious flavours and textures, Vitality is designed to meet your cat’s nutritional needs and keep them healthy and happy. Just serve on its own with fresh water for a wholesome meal. If your cat has special dietary requirements or you’re unsure about any aspect of feeding, we recommend speaking with your vet.
Applaws Vitality can be served on its own with a bowl of fresh water. If your cat has specific dietary needs or you’re unsure about feeding, consult your vet for peace of mind.
Feeding Instructions: Up to 3, 70g tins cans per day for every 3kgs of body weight.
Transitioning to Vitality: Gradually introduce Applaws Vitality into your cat’s diet over a 7-10 day period.
Note: Feeding amounts may vary based on your cat’s age, breed, and activity level. Adjust portions as needed, and consult your vet if you have any concerns about feeding.
It’s made with high-quality, natural ingredients and bursting with flavour, giving your cat a delicious, nourishing meal that fuels their next adventure while helping with hairball support.
Select Woolworths stores, and online retailers.
Available at select Coles stores, and on Amazon Australia.
The Applaws Vitality range is our complete and balanced food, formulated to provide all the essential nutrients your cat needs and can be fed on its own.
All other Applaws products are complementary foods, intended to be served alongside a complete diet to add flavour, variety, and excitement to your cat’s mealtimes.
The new Applaws Vitality Dry Cat Food is a complete and balanced meal for adult cats of all breeds. Naturally nutritious and made with only the very best ingredients, it provides the energy and nutrients your cat needs to stay healthy and active. It also contains ingredients to help support hairball control, keeping your cat comfortable and happy.
The new Applaws Vitality range features tasty paté-in-broth recipes, enriched with essential vitamins and minerals to provide a complete and balanced meal for your cat. Simply serve it on its own with fresh water for a wholesome, nourishing feeding experience.
The Applaws range is a complementary food, which means it is designed to be fed alongside a complete wet or dry diet rather than as a sole source of nutrition. Made with the highest-quality, limited ingredients and 100% natural, these delicious meals come in a variety of flavours and textures, perfect for adding taste and excitement to your cat’s mealtimes. If your cat has specific dietary needs, we recommend consulting your vet for guidance.
Applaws Vitality is a range of complete and balanced, natural food, made with high-quality protein and boosted with essential vitamins and minerals to keep your cat healthy and happy. These tasty meals are free from artificial colours, flavours, or preservatives, providing the perfect nutrition to fuel your cat’s active lifestyle. Simply serve with fresh water and consult your vet if you have any dietary concerns.
Gradually introduce Applaws Vitality into your cat’s diet over a 7-10 day period.
Days 1 to 2: Feed 3/4 of the normal amount of current food and add 1/4 of the new food.
Days 3 to 4: Serve half the current food and half the new food.
Days 5 to 7: Feed 3/4 of the new food and 1/4 of the previous food.
Days 8 to 10: Serve only the new food.
Note: Feeding amounts may vary based on your cat’s age, breed, and activity level. Adjust portions as needed, and consult your vet if you have any concerns about feeding.
Our NEW Applaws Vitality range is a complete and balanced food, providing all the essential nutrients your cat needs and can be fed on its own.
Other Applaws products are complementary foods, designed to be fed alongside a complete diet to add flavour, variety, and excitement to mealtimes.
From about 10 weeks, your kitten can eat solid food and should be fed to appetite as much as they want. We believe the best way to feed your kitten is with a natural diet that their bodies were designed for. Like the big wild cats, your little furry friend is also a carnivore. They need protein from meat (not cereals and grains) and essential vitamins from vegetables and fruits. This will support essential brain, bone and teeth development as part of overall health. That’s why Applaws recipes have been carefully crafted with natural ingredients. We only use the finest cuts of meat or fish in our wet food range and vitamins and minerals which exist naturally. The essential amino acids which kittens need from their food every day, such as taurine, are naturally occurring in the prime meat and fish we use in the Applaws wet cat food range. If your kitten has special dietary requirements, or you are unsure about any aspect of feeding your kitten, speak to your Vet to put your mind at rest.
This is essential for your cat’s health. Taurine is a natural amino acid only found in animal-based meat protein. Many other cat foods have to add taurine to their recipes as they contain very little meat. Not true for Applaws wet cat food. With high levels of prime meat content in our wet food, Taurine is naturally occurring so you won’t see it listed on our ingredients. We always recommend that our complementary wet cat foods are served with complete and balanced grain-free cat food to ensure your furry friend has a diet packed with the nutrition they need to thrive.
On the back of each Applaws pack, and on our product pages on our website you will find our handy feeding guides – portion sizes will vary and depend on the age, activity level and general health of your cat. As a general guide, we suggest you feed your cat a bowl of complete dry cat food morning and evening along with a complementary wet meal, such as Applaws Cat Tins. One in the morning and one in the evening – don’t forget to always leave a bowl of fresh water out for your cat. If your cat has special dietary requirements, or you are unsure about any aspect of feeding your cat, speak to your Vet to put your mind at rest.
It’s important to introduce any new food to your pet gradually, over a period of 10 days. Sudden changes in their diet can result in an upset stomach or digestive issues, so it’s best to start small and build up slowly. Applaws dry is a high protein, grain-free food which your pets will love but they will need to adjust to – depending on their previous diet. It is not uncommon for your pet’s toilet habits to change. You may see looser stools during this transitional period, but over time they should firm up again – a good sign of a healthy digestive system.
Our wet food is complementary, and not designed to be the only thing you feed your pet, so we can’t guarantee it contains a specific amount of carbohydrates. But it is a great way to add flavour and excitement to your pet’s diet.
Our dry cat food is made in Australia, using Australian meat and local ingredients wherever possible. Our wet food is made in Thailand. All our factories are GFSI accredited for food safety, or to IFS Standards.
Our complete dry food is totally grain-free, making it hypoallergenic.
We take lots of care when developing our recipes to avoid ingredients that could cause your pet to react badly. But if you have a pet with allergies or sensitivities, always check the label before feeding. And if you’re still unsure then get in touch with your vet for some advice.
Yes, we use a natural gelling agent in our complementary wet jellies and gravies.
All our treats and dry food are formulated without grain. However, if you’d like to find out if a particular product contains grain, just get in touch with our customer service team and they’d be happy to help.
If your pet has special dietary requirements, or you’re not sure how best to feed them, it’s a good idea to ask your vet for some advice first.
Absolutely! All our recipes are made using premium meat from free run chickens.
When your kitten reaches 12 weeks old you can feed them the Applaws complementary wet kitten food with a complete dry kitten food. And they’ll love it!
When it comes to diabetes, it’s best to ask the experts. Always speak to your vet before changing your pet’s diet.
It’s cooked! All our wet food and treats are cooked in their packaging on a high heat to sterilise the food and make it safe for eating.
Sounds strange doesn’t it? But crude ash refers to the amount of minerals (including calcium, phosphorus and magnesium) that’s in our complementary wet food. All our recipes are made with high quality protein, so calcium levels in particular will naturally vary from batch to batch. But these minerals are essential nutrients for a healthy, balanced diet.
Complete pet food, like Applaws dry cat food, contains all the vitamins and minerals your feline friend needs to stay healthy and happy. You can simply serve it on its own, with a bowl of fresh water.
Complementary pet foods, on the other hand, aren’t designed to be the only thing you feed your pet. Instead, they’re perfect for adding flavour and excitement to mealtimes. Always serve a complementary food with a complete wet or dry food- like Applaws dry cat food- to make sure your pet gets everything they need.
Please speak to your vet before changing your cat’s current diet, as they are best placed to provide appropriate nutritional guidance, tailored for your pet.
Our tasty broths add moisture, texture, and excitement to your pets’s diet. We make them by cooking premium cuts of meat or fish in purified water to infuse them with flavour. We then pour the broth over the flaked meat or fish to create our mouthwatering recipes.
All of our broths are free from thickeners and full of goodness. So you can rest assured, your furry friend will be fed an all-natural, no nonsense meal they’ll truly love.
