Our Story

We started Applaws with one thing in mind. As pet owners ourselves, we knew there had to be a better way to feed our pets. A way that showed them how much we care.

So we focused entirely on natural pet food products made from ethically sourced ingredients. Pet food that was true to the natural diet of cats and dogs. And rather than taking short cuts with additives and fillers, we committed to real, honest ingredients. The kind of ingredients you’d be happy to eat yourself. Yep, we’re talking prime meat cuts and whole vegetables. Sounds simple enough, but often the best things in life are.

We believe in goodness because we see the impact it makes. As a pet owner, nothing beats seeing your pet happy – knowing their bellies are full of goodness and knowing you’re doing your bit to help them live life to the fullest.

We started out in 2006. Fast forward a few years you can find us in over 49 countries, with more than 200 natural pet food recipes for cats and dogs. Sure, some things will change, but for us, the most important things will always remain the same. Applaws will always make the best natural pet food products your cat and dog.



It all starts with the highest quality ingredients that are true to your pet’s natural diet. Nothing artificial added or hidden – no colours, flavours or preservatives – just honest ingredients sourced with the highest ethical standards. 

1003 Applaws Tuna Open Tin


Pets communicate to us in countless ways. When they’re happy and well, it comes across in everything they do, from their wagging tails to their sparkling eyes. 



When your pet’s happy, you’re happy. The world is simply a better place. Seeing them thrive and live life to the fullest means everything to us pet owners. 

Everyone's -Happy@2x

Paw it Forward

As part of our global Paw it Forward initiative, Applaws ANZ is a long-term partner of Australian grassroots charity, Pets in the Park.

Every pet deserves to live life to the fullest, and Pets in the Park’s mission to support the pets of the homeless is something Applaws deeply cares about. We want to help make the streets a little less tough for our most vulnerable furry companions.